American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

The Business of Native Plants: Generating Revenue through Creative Garden Enterprises
Event Type: 
Making Friends, Making Money
Date / Time: 
Tuesday, June 18, 2019 - 3:00pm to 4:30pm
Forum Room
K. Nevison, Monticello, Charlottesville, Virginia; G. Coombs, Mt. Cuba Center, Hockessin, Delaware; S. Castorani, North Creek Nurseries, Landenberg, Pennsylvania; K. Buresch, Polly Hill Arboretum, West Tisbury, Massachusetts; B. Reed, Santa Barbara Botanic Garden, Santa Barbara, California
Pre-Registration Required: 

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales? With ecological testing ongoing to determine differences in habitat value offered to wildlife from native cultivars vs. straight species, the goal of this session is not to demonize one or the other, but to discuss how both may be seen as better alternatives and financial opportunities over the widespread use of exotic plants in the landscape. To this end we will touch on the economic, ecological, and educational ramifications of marketing and selling natives, including cultivars, hybrids, and straight species. Participants will be inspired to consider how creative approaches to sourcing, marketing, and distributing native plants can generate additional sources of revenue for their garden and harness enthusiasm for native plants.


This session is approved for 1.5 CFRE credit hour.