American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Catching a Jaguar by the Tail
Event Type: 
Making Friends, Making Money
Date / Time: 
Tuesday, June 18, 2019 - 9:30am to 10:30am
Diplomat Ballroom
N. Gerlowski, Vallarta Botanical Garden, Puerto Vallarta, Mexico; D. Friedeberg, Panthera México, San Miguel de Allende, Guanajuato, Mexico; P. Zale, Longwood Gardens, Kennett Square, Pennsylvania; T. Thibault, Huntington Library, Art Collections, & Botanical Gardens, San Marino, California; T. McGrain, The Lost Bird Project, New York, New York
Pre-Registration Required: 

Capturing the attention of those beyond the “usual suspects” of botanical garden enthusiasts often requires creative leveraging of all available assets. These assets may include emblematic “umbrella” species outside of the plant kingdom. In the case of the Vallarta Botanical Garden (VBG), jaguars and parrots have become “poster children” for inspiring people to protect the forests these animals rely upon. The ways in which the thriving presence of these animals help determine overall forest health make for compelling cases to even those not particularly enthralled with plants. Participants will learn the strategic reasoning for “beyond the garden” conservation and be inspired to search for emblematic species that can be used to share with others through interpretation and leverage.


This session is approved for 1 CFRE credit hour.