Capturing the attention of those beyond the “usual suspects” of botanical garden enthusiasts often requires creative leveraging of all available assets. These assets may include emblematic “umbrella” species outside of the plant kingdom. In the case of the Vallarta Botanical Garden (VBG), jaguars and parrots have become “poster children” for inspiring people to protect the forests these animals rely upon. The ways in which the thriving presence of these animals help determine overall forest health make for compelling cases to even those not particularly enthralled with plants. Participants will learn the strategic reasoning for “beyond the garden” conservation and be inspired to search for emblematic species that can be used to share with others through interpretation and leverage.
This session is approved for 1 CFRE credit hour.