American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Empathy in Action: Using Design Thinking Tools to Understand Our Audiences
Event Type: 
Education and Communication
Date / Time: 
Tuesday, June 18, 2019 - 8:00am to 12:00pm
Council Room
C. Dougherty and A. Burke, Morton Arboretum, Lisle, Illinois; C. Lennox, Lennox Insites, Seattle, Washington
Guest Cost: 
Pre-Registration Required: 

Design thinking is a useful framework for working through any number of challenges public gardens face. Design thinking is a dynamic process that goes through four basic steps and provides us with techniques like developing personas, creating experience maps, and evaluating user experience to help us more deeply understand our audience. These techniques will help you better understand your target audience's issues/needs, create a visualization of how these issues may be addressed, and then observe actual visitor behavior to ensure that your garden's resources are easily accessible to your target audience and meeting their needs.

Participants will understand basic principles of design thinking, create personas for their specific audience, develop a simple visitor experience map, and design a prototype that can be iterated to create an awesome experience.

Please Note: Registration is required to attend this event.