American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Garden Features for Diversity: Designing Themed Gardens That Appeal to The Widest Audience
Event Type: 
Corporate Partner Workshop
Date / Time: 
Tuesday, June 18, 2019 - 3:00pm to 4:30pm
Location: 
Congressional A
Presenter: 
R. Hartlage and L. Heller, Land Morphology, Seattle, Washington; R. Swanson, City of Portland Parks and Recreation, Portland, Oregon; M. Bufano, Chihuly Gardens and Glass, Seattle, Washington; M. Fisher, Brooklyn Botanic Garden, Brooklyn, New York
Cost: 
Included
Pre-Registration Required: 
No

The theme and physical design of the garden sets the tone for inclusiveness, potential education and entertainment, and development of your garden’s audience. What types of features attract a diverse audience? Finding the right mix of features is paramount to attracting a wide audience. Just as today’s gardens value diverse plant collections, they must offer diverse experiences that appeal to a diverse audience. Themed gardens are proven visitor attractions. Attracting a new audience requires thinking differently and shaking up the paradigm. Understanding your potential audience relates directly to determining the appropriate themed garden.

In this session you will hear from gardens that have embraced new themed collections. The panel will discuss how Ideas formed, the implementation experience, and ultimately, success stories. You will also learn about their experiences navigating through the design process.

Please Note: There is no cost to attend this workshop and no pre-registration is required to attend.

 

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