American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Get on the Path Toward Understanding Your Audiences and Impact
Event Type: 
Leadership, Innovation, and Advocacy
Date / Time: 
Tuesday, June 18, 2019 - 3:00pm to 4:30pm
Executive Room
K. Rabuck, Conservation Society of California Oakland Zoo, Oakland, California; K. Nelson, Ashton Gardens at Thanksgiving Point, Lehi, Utah
Pre-Registration Required: 

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact. We can describe our visitors superficially, but how do we know what we’re doing is relevant, provoking, and engaging to them? Presenters will explore various methodologies for audience research and program evaluation. They will present ways to help garden staff understand their current audience and evaluate the effectiveness of their work. The tools we share will get participants started on the path toward making data-informed decisions and better serving their communities. Participants will use these tools to implement various evaluation methodologies, and help their institutions make data-informed decisions.


This session is approved for 1.5 CFRE credit hours.