American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

IMP360: Interpretive Master Planning from Every Angle
Event Type: 
Session
Track: 
Education and Communication
Date / Time: 
Friday, June 21, 2019 - 9:30am to 11:00am
Location: 
Diplomat Ballroom
Presenter: 
J. Venner Senske, Reiman Gardens, Iowa State University, Ames, Iowa; B. McKean, Royal Botanical Gardens, Burlington, Ontario, Canada; G. Dieleman, Assiniboine Park Conservancy, Winnipeg, Manitoba, Canada; D. Leventry, Mt. Cuba Center, Hockessin, Delaware; E. Rhoads, United States Botanic Garden, Washington, District of Columbia; T. Martin, Bok Tower Gardens, Lake Wales, Florida
Pre-Registration Required: 
No

As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever. Participants will hear from five professionals at organizations with diverse sizes, locations, organizational structures, missions, and budgets. Presenters will relate lessons learned from their experiences with interpretive master planning. Attendees will understand the opportunities of interpretive master planning and learn how other organizations have applied the process to clarify and improve their garden’s messaging. Participants will be able to thoughtfully assess organizational readiness for interpretive master planning, evaluate its possible value to their organizations, and consider available planning options based on other gardens’ experiences.