American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Integrating Income, Education, Advocacy, and Service
Event Type: 
Leadership, Innovation, and Advocacy
Date / Time: 
Thursday, June 20, 2019 - 2:15pm to 2:45pm
Executive Room
R. Gutowski, Morris Arboretum of the University of Pennsylvania, Philadelphia, Pennsylvania
Pre-Registration Required: 

Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission. Our experience shows education, advocacy, and service can enhance relevance and build industry partnerships. Morris Arboretum’s Urban Forestry and Arboriculture Consulting program offers a strategic-planning based model that has evolved from an ancillary program to a mission-core, earned-revenue supported program serving municipalities, campuses, professional clients, and organizations region-wide.


This session is approved for .5 ISA credit hours.