American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Membership Stewardship: The Great, the Tragic, and the Lessons Learned
Event Type: 
Making Friends, Making Money
Date / Time: 
Thursday, June 20, 2019 - 1:30pm to 2:30pm
Palladian Ballroom
B. Crawford, Rutgers Gardens, New Brunswick, New Jersey; L. Smith Hong, Sarah P. Duke Gardens, Raleigh, North Carolina; M. Dietrich, Longwood Gardens, Inc., Kennett Square, Pennsylvania
Pre-Registration Required: 

Meaningful member experiences foster loyalty and encourage a deeper connection with your garden’s mission, which in turn strengthens your garden’s financial stability. Three institutions will share the trials, tribulations, and success stories of creating a tailored experience for new and existing members, crafting special events to attract new audiences, connecting to the local community via social media, and shaking up the renewal strategy. Participants will learn how these gardens plan and try new tactics that build member households and revenues. Attendees will gain ideas to enhance members’ experiences, build membership base, and grow loyalty to convert members into new donors.


This session is approved for 1 CFRE credit hour.