American Public Gardens Association
2019 Conference
Washington D.C. June 17-21, 2019

Transforming Your Membership Model: Serious Thinking, Solid Footing
Event Type: 
Making Friends, Making Money
Date / Time: 
Tuesday, June 18, 2019 - 11:00am to 12:00pm
Executive Room
L. Swain, Cornell Botanic Gardens, Ithaca, New York; S. Betts, Pennsylvania Horticultural Society, Philadelphia, Pennsylvania; D. Ward, Membership Matters LLC, Philadelphia, Pennsylvania; L. Findlen, Brooklyn Botanic Garden, Brooklyn, New York
Pre-Registration Required: 

Bundling the right benefits at the right levels and prices to enhance or completely overhaul existing structures, benefits, and categories to optimize the future of your membership program requires essential tools and steps. Learn how to make the strategic decisions, including performance assessments, market analysis, research-based insights and financial projections. Hear first-hand, the lessons-learned from staff at Brooklyn Botanic Garden, Pennsylvania Horticultural Society, and Membership Matters who shifted priorities and their organizational challenges when building confidence in the risks and rewards of new thinking vs. the traditional “tried and true” approaches. Participants will be able to apply the principles demonstrated and understand requirements, tools, and processes to evaluate their membership programs and the level of transformation that may be required to optimize the future of their programs.


This session is approved for 1 CFRE credit hour.